{"id":8746,"date":"2026-08-11T12:52:16","date_gmt":"2026-08-11T10:52:16","guid":{"rendered":"https:\/\/astridlindgrenshembygd.se\/?post_type=projekt&p=8746"},"modified":"2026-08-11T12:56:18","modified_gmt":"2026-08-11T10:56:18","slug":"aneby-platsvarumarke","status":"publish","type":"projekt","link":"https:\/\/astridlindgrenshembygd.se\/en\/projekt\/aneby-platsvarumarke\/","title":{"rendered":"Aneby platsvarum\u00e4rke"},"content":{"rendered":"

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aneby platsvarum\u00e4rke<\/h1>\n

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Vad \u00e4r det som g\u00f6r Aneby till Aneby? Genom ett nytt Leaderprojekt ska kommunen tillsammans med m\u00e4nniskor som bor och verkar p\u00e5 platsen ringa in Anebys styrkor, m\u00f6jligheter och identitet \u2013 och bli b\u00e4ttre p\u00e5 att ber\u00e4tta om dem f\u00f6r omv\u00e4rlden.<\/p>\n

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Om projektet<\/h2>\n

 
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Projektet Anebys varum\u00e4rkesplattform och platsvarum\u00e4rke<\/em> ska skapa en tydligare och mer gemensam bild av Aneby som en plats att leva och bo p\u00e5, driva f\u00f6retag och etablera sig i samt bes\u00f6ka. M\u00e5let \u00e4r b\u00e5de att st\u00e4rka Anebys synlighet ut\u00e5t och att bygga stolthet och engagemang bland dem som redan bor och verkar h\u00e4r. <\/span><\/span><\/p>\n

Arbetet ska g\u00f6ras tillsammans med lokalsamh\u00e4llet. Inv\u00e5nare, n\u00e4ringsliv, f\u00f6reningar och organisationer involveras bland annat genom intervjuer, arbetsgrupper och referensgrupper. Deras erfarenheter och perspektiv blir en viktig del i arbetet med att f\u00e5nga Anebys identitet och det som s\u00e4rskiljer platsen. <\/span><\/p>\n

Projektet ska resultera i en varum\u00e4rkesplattform, en grafisk identitet och en plan f\u00f6r hur platsvarum\u00e4rket ska anv\u00e4ndas och lanseras. Tanken \u00e4r att resultatet ska kunna anv\u00e4ndas av s\u00e5v\u00e4l kommunen som f\u00f6retag och andra lokala akt\u00f6rer i sin kommunikation och marknadsf\u00f6ring av Aneby. <\/span><\/p>\n

P\u00e5 l\u00e4ngre sikt ska arbetet bidra till att fler f\u00e5r upp \u00f6gonen f\u00f6r Aneby \u2013 som en plats att bo, bes\u00f6ka och etablera f\u00f6retag p\u00e5 \u2013 samtidigt som det st\u00e4rker kompetensf\u00f6rs\u00f6rjning, samverkan och lokal stolthet. <\/span><\/p>\n

Projektet drivs av Aneby kommun och har beviljats 492 000 kronor i projektst\u00f6d fr\u00e5n Leader Astrid Lindgrens hembygd. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Projektperiod
<\/strong>2026-2027<\/p>\n

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Projekt\u00e4gare
<\/strong>Aneby kommun<\/p>\n

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Projektledare
<\/strong>Roland Johnsson
Mobil 070-67 49 256
0495.20260@telia.com<\/p>\n

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Webb och sociala medier
<\/strong>Startsida – Aneby<\/a><\/p>\n

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Aneby kommun ska tillsammans med inv\u00e5nare, f\u00f6retag och f\u00f6reningar ta fram ett gemensamt platsvarum\u00e4rke f\u00f6r Aneby.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.19.4″ _module_preset=”c04db86c-e499-4427-86fb-2307eaad8705″ text_font=”Oswald|500||on|||||” text_text_color=”#4D5A31″ text_font_size_tablet=”14px” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Om finansiering
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Beviljat leaderst\u00f6d
<\/strong>492 000 kr i leaderst\u00f6d<\/p>\n

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Leaderst\u00f6det best\u00e5r av finansiering fr\u00e5n EU, staten och egen privat medfinansiering fr\u00e5n den s\u00f6kande.\u00a0<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”20px||20px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Ing\u00e5ende EU-medel har beviljats ur:
\n<\/b>Landsbygdsfonden
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