Aneby place brand

The project Aneby's brand platform and place brand will create a clearer and more shared image of Aneby as a place to live, work, establish a business, and visit. The goal is both to strengthen Aneby's visibility outward and to build pride and engagement among those who already live and work here.

The work will be done together with the local community. Residents, businesses, associations, and organizations will be involved through interviews, working groups, and reference groups. Their experiences and perspectives will be an important part of capturing Aneby's identity and what distinguishes the place.

The project will result in a brand platform, a graphic identity, and a plan for how the place brand will be used and launched. The idea is that the result can be used by both the municipality and businesses and other local actors in their communication and marketing of Aneby.

In the long term, the work will contribute to more people noticing Aneby – as a place to live, visit, and establish businesses – while strengthening skills supply, collaboration, and local pride.

The project is run by Aneby municipality and has been granted 492,000 kronor in project support from Leader Astrid Lindgren's homeland.