Lönneberga for real

Lönneberga is a small locality with a name that is known far beyond Sweden's borders, not least thanks to Astrid Lindgren's stories about Emil in Lönneberga. Now, Hultsfred Municipality wants to take advantage of the strong recognition and use the cultural heritage as a driving force for local development, increased attractiveness, and a stronger business community.

The project Lönneberga for real has two parts that together will contribute to developing both the local areas and the entire municipality's attractiveness.

One part is about place development in Lönneberga and Silverdalen. Through dialogues and workshops, residents, associations, businesses, and not least children and young people will be able to participate in shaping the future of the localities. Based on local needs and ideas, the project will develop the identity of the places, highlight the cultural heritage, and create more reasons to meet, thrive, and visit the area. Among other things, new experiences are planned that bring local stories and historical environments to life through audio guides and storytelling walks.

The second part is about developing Lönneberga for real into a joint place brand for Hultsfred Municipality. By combining Lönneberga's well-known cultural heritage with stories about today's life, entrepreneurship, and opportunities, the project aims to spark curiosity about the entire municipality. The work includes, among other things, a branding strategy, new image and film material, and marketing efforts aimed at both Swedish and international target groups.

An important part of the project is collaboration between the municipality, the business community, the association life, and the residents. The ambition is to create a long-term local engagement and develop working methods that can also be used in other localities.

The goal is to strengthen pride in one's own community, create more reasons for visits, and improve the conditions for entrepreneurship, immigration, and a vibrant countryside.