Digital lift for small businesses

The project Digital Lift for small businesses aims to strengthen small businesses' competence in digitalization, communication, and digital marketing. The project targets existing companies with 1–10 employees in Högsby, Hultsfred, Vimmerby, and the part of Oskarshamn municipality that is included in Astrid Lindgren's Hometown.

Through needs assessment, lectures, practical workshops, and individual counseling, companies are given the opportunity to develop their knowledge and apply it concretely in their own operations. The content is tailored to the companies' needs and can, for example, include social media, digital marketing, brand building, AI, and digital tools as well as digital sales.

The project is carried out in collaboration with the municipalities' business functions, which among other things contribute with target group knowledge, recruitment of participants, ongoing evaluations, and dissemination of the project's results. External speakers and specialists contribute with complementary expertise in the areas that companies request.

Through the combination of joint learning and individual support, companies will have better conditions to develop their digital presence and work more strategically with their communication. In the long term, the increased competence is expected to contribute to strengthened competitiveness and development of the local business community.